In searching for the next sustainable business model or media company, the company needs to be great at “owning attention” and the company must be very clear about what it stands for. What are you doing and for whom? Most publishing companies in particular cannot say what they are and what purpose they serve.
What does a company stand for? A deceptively simple question for any organization, not just companies in publishing or “attention ownership.”
Call it a mission statement, guiding principle, or strategic objective. In my experience, once these touchstones are identified and — herein lies the rub — widely understood by both employees and customers, they inform the solutions to so many challenges.