4 Oct 2011
New York Mets to use 'dynamic pricing' for seats in 2012 - ESPN New York
Now this is cool.
“We have a sense going in that an early or a late midweek game isn’t as desirable as a summer weekend game — peak vs. off-peak, so to speak — and the reality is as you get into the season things happen,” said Dave Howard, Mets executive vice president for business operations. “Sometimes marketplaces will tell you that you probably should reduce this price even further, or you probably can raise the price here because the demand is very high because you have a key pitching matchup in a critical game. It just allows us to make real-time adjustments based on those factors.”