27 Oct 2011
Conde Nast, Wired’s parent company, saw a 268 percent spike in subscriptions since the Newsstand app landed. “It’s clear that the focused attention and greater discoverability that Newsstand provides our brands has been embraced by the consumer,” said Monica Ray, Executive Vice President of Conde Nast.
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I’ve been loving iOS5’s Newsstand because it’s convenient and reminds me to update my news: just the right amount of motivation without being intrusive. Discoverability, as one commenter points out, is huge.
Still, are publishers getting any data from their new subscribers? I’m guessing not much. I’d also be curious to know the break-even number of new subs required to match Apple’s share from each sale vs. selling directly to consumers.
The WSJ app still stands alone — and it’s good enough to be able to. Too bad it can’t automatically download new issues each morning.
Apple’s Newsstand a Huge Success for Digital Publishers | Gadget Lab | Wired.com
