20 Nov 2011
Apparently (pun intended) if one wants to read the New York Post on an iPad, one must download the application instead of using the browser. Makes sense from a publisher perspective: get downloaded, get user data, turn casual visitors into more frequent readers. After all, casual readers — like me — are not that valuable (even though they do boost traffic stats). I haven’t seen this elsewhere, but it is consistent with News Corp.’s strategy.
I didn’t download it. Maybe next time.
