8 Jan 2012
If you’re a pure economist and following the laws of supply and demand, the argument is that if someone is willing to pay a price, then it is not excessive,” said Liran Einav, an associate economics professor at Stanford. “But that all depends on the type of long-term relationship you want to build with your customers.
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When standard economics meets behavioral economics. This week: dynamic pricing bites back.
Disruptions: Taxi Supply and Demand, Priced by the Mile - NYTimes.com
