7 Aug 2009

To Murdoch, even the word tabloid is misunderstood. “Tabloid” in the Murdoch context is an idea of immediacy, sharpness, efficiency and emotion — it’s news at its most visceral and powerful and entertaining. …

“Tabloid” in the modern U.S. context — to most people at the Journal, certainly — is about celebrities and gossip. It’s faux news. …

But Murdoch is, more accurately, not a modern journalist but the last representative from an era when a newspaper was its very own advertisement, when it had to sell itself.

Michael Wolff, The Man Who Owns the News

For me, this is an important revelation about Rupert Murdoch’s mindset.

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