17 Aug 2009
Jim Koch, founder of the Boster Beer Company (NYSE: SAM), discussing how $SAM continues to contribute to craft brewing, particularly in response to a poor hops crop last year.
Some people say Sam Adams isn’t craft beer anymore; beer snobs poo-poo it in favor of beers from out West which not as many people have heard of. Nothing wrong with those beers — I’m glad they’re making their way to the East Coast.
But Sam Adams is still craft brew: it’s not part of a huge conglomerate and they make delicious suds. Moreover, as a company, they care about good beer.
I love this about them, and I bought into SAM a solid amount over the past few years for these reasons. After being down in the $20s for a while — especially after being as high as $54 in Nov. 2007 — folks are finally starting to pay attention again. Good news for my wallet. More importantly, however, I find their status as the largest American beer company very attractive. And I still drink Boston Lager more than most other beers.
Keep up the good work, Jim.
How Sam Adams Helped Save Craft Brewing | Strike Indicator | Fast Company
