13 Dec 2010
We imagined ourselves as a venture-capital-backed start-up in Silicon Valley whose mission was to attack and disrupt The Atlantic. In essence, we brainstormed the question, ‘What would we do if the goal was to aggressively cannibalize ourselves?’
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Justin B. Smith, president of the Atlantic Media Company, explaining how the 153-year-old magazine will turn a profit this year after losing money for at least a decade.
(via ellinoz)
(Source: The New York Times, via ericmortensen)
