13 Dec 2010
The internet’s not growing the overall advertising pot: ‘The long-term trend since 2002 is still broken and suggests advertisers are trying to save money (online), not put more money in to advertising. The internet offers more accountability, which is why the press has suffered so much.’
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I don’t think this particular point is getting as much attention as it should.
O&O: Media’s Recovery Is An Indian Summer Before The Winter | paidContent
