13 Dec 2010
Another major ingredient for growth has been Atlantic-branded conferences. The company started hosting events in 2006, and they now make up more than 14 percent of its total revenue. An annual conference in Aspen, Colo., a joint project with the Aspen Institute, draws 1,200 people who pay $2,700 for a four-day pass.
—
Conferences are a nice business, so expect to see even more of them as the economy improves, including Bloomberg, Dow Jones/Wall Street Journal, etc.
They’re a format where brand and audience combine to create some network effects for subscribers and scale for those who aspire to reach them.
The Atlantic Turns a Profit, With an Eye on the Web - NYTimes.com
