26 Dec 2009
What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.
—
Herbert Simon, Nobel Prize in Economics (via soupsoup)
Ay, there’s the rub.
To date, people have tried to capture this increasingly scarce attention via:
1) More (but better!) content: hyperlocal, retargeted, shiny objects — aka nonstop Tiger Woods coverage.
and/or
2) Organization of existing content: RSS, Twitter lists, Tumblr feeds.
And after midnight the day after Christmas, heading into the year 2010 (which looks bizarre when written, by the way), I wonder:
3) What else is there?