26 Dec 2009

What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

Herbert Simon, Nobel Prize in Economics (via soupsoup)

Ay, there’s the rub.

To date, people have tried to capture this increasingly scarce attention via:

1) More (but better!) content: hyperlocal, retargeted, shiny objects — aka nonstop Tiger Woods coverage.

and/or

2) Organization of existing content: RSS, Twitter lists, Tumblr feeds.

And after midnight the day after Christmas, heading into the year 2010 (which looks bizarre when written, by the way), I wonder:

3) What else is there?