21 Feb 2011
Cool examples. Time is, of course, the most scarce resource of all, especially if you’re trying to do something you haven’t done before. Social media/innovation often falls squarely into that “undiscovered country” category.
This applies to so many other industries beyond newsrooms. I find so many companies talk a big game about “innovation” “transparency” and “engaging in social media”, but never actually execute the ideas. Biggest reason? They don’t dedicate the resources internally to get it done. Client work comes first (as it should), which pushes internal projects to the back burner. Allocating the time to practicing what they preach to their clients is oftentimes harder said then done.
