28 Mar 2010
Whether or not we consort with R2D2, consumers must confront a cacophony of beeps. They may make us feel more techy and efficient, but those pleas for attention also exact a toll. Beeps must either be ministered to, shut down or ignored — and all of these responses cost us energy and intelligence. No wonder we lament the julienning of our attention spans in the digital age. Maybe it’s the work of ignoring so many beeps that contributes to the feeling that we’re chronically remiss, behind and fragmented.
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Virginia Heffernan, I salute you. Great article.
