2 Apr 2010
It’s not every day companies spend their media budgets heralding their general puniness, but it’s not a good time to be a major player or seen as one in the beer industry. Virtually every premium brand with the scale to be perceived as mainstream — Budweiser, Bud Light, Coors Light, Miller Lite, Corona Extra and Heineken Lager — saw sales declines last year, and Samuel Adams — while boasting a fraction of those brands’ total sales — is nearly as ubiquitous.
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Just because it’s not *technically* craft beer anymore doesn’t mean Sam Adams is bad beer or a bad company. I like that Boston Beer Co. is trying to add some perspective — though it’s always an uphill battle.
Sam Adams Wants to Show You Just How Small It Really Is - Advertising Age
