2 May 2010
… My motto is you sell what your customer wants and not what you want to sell.
—
Jochen Michalski, president of Cork Supply, a Portugal-based cork producer and distributor
Obvious yet often overlooked point, whether you’re talking about technology, “content” or corks.
Also, this is a cool A-Hed about cork vs. plastic vs. screw top in the wine industry. After taking a wine class this semester I’m pretty much over the stigma of plastic and screw top.
Seeking Closure: Plastic Stoppers Crack 400-Year-Old Natural Cork Monopoly - WSJ.com
