16 Jun 2010
The [FT] expects this year that direct payments for its journalism will exceed print advertising revenue, that wheezing engine that still sustains almost every other newspaper. While other publishers have struggled to make 10% of their revenue online, the Financial Times projects that its digital work will create one-third of its revenue by 2012.
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Financial Times charges into future — LATimes.com
Note also the strong luxury events business.
Recent learning: maintaining and carefully extending a well-defined, trusted journalism brand is strategically crucial — in this climate and always.
(Thanks Elissa.)
