27 Jul 2010
The Pogue class sounds potentially awesome …
Columbia, in New York, offers four Internet marketing courses. Two of them, “Social Media,” taught by Rachel Sterne, chief executive officer of GroundReport.com, a global citizen news platform, and “Media and Technology,” taught by New York Times technology columnist David Pogue, will be offered for the first time next spring, according to professor Rajeev Kohli, chair of the Columbia marketing division.
- “B-Schools All A-Twitter Over Social Media,” Bloomberg BusinessWeek
