27 Mar 2009
The beauty of the online business model is if you can drive revenue high enough, 100 percent of the revenue drops to the bottom line. With magazines, you can still have a great year but you’re printing pages for every extra ad page you bring in. With online, you have to get yourself to a place where expenses are at the right level and revenue is at the right level. The converse of that is if you drop below that level all expenses drop to the bottom line as well.
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Sarah Chubb, President, Conde Nast Digital
From Internet Nickels to Digital Dollars - Consumer @ FolioMag.com
