1 Apr 2009
I haven’t seen it said in the press often, but I’m a big believer that media is an impulse business, in that you don’t need media. It’s not a requirement like food, clothing, and shelter. Every business that is an impulse or discretionary one that I’m aware of is predicated on convenience. If you make it more convenient to consume those types of services, people will consume more of them. So, if you talk to anyone who uses Hulu, they’ll tell you that they’re watching more premium video now than they did this time last year because they can do it at a time that’s convenient for them and in a manner that’s convenient for them.
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Jason Kilar, CEO, Hulu
Hulu’s Kilar on the social future of online video
